About V Soft Lift

About V Soft Lift

Ylva Nicolae Santesson, CEO


Martin Richter, CFO

V Soft Lift AB has been working in the aesthetic industry since 2014, where we develop and distribute innovative aesthetic solutions with a focus on safety.

Martin and Martina Richter are the company's founders and together have many years of experience and a unique contact network in the industry worldwide. This means that V Soft Lift is at the forefront of the absolute latest in aesthetic beauty. Our brand of PDO threads, V Soft Line is distributed world wide.

V Soft Lift AB, the Nordic region's leading supplier of PDO threads for the aesthetic industry, only works with the most innovative and safe products on the market with underlying research studies. And we put extra effort into making you as a customer feel safe in your choice of equipment and in your work with our products. Our goal is to become a leading supplier and distributor in the aesthetic beauty industry.

Vision & mission

Our vision is that V Soft Lift AB should be a therapeutic medical aesthetic concept supplier world wide.

Our mission is to be a medical aesthetic developer by engaging in aesthetic and beauty research and providing innovative concepts to achieve optimal results.

Core Values

V Soft Lift AB strives to celebrate success with our stakeholders, our employees and our suppliers through the following core values:

Stakeholders - Results

We strive to provide results-oriented concepts to our stakeholders with fast service and excellent expertise.

Staff - Respect

We strive towards mutual respect among the staff by listening and taking care of each other, to make the work environment reliable, stress-free and enjoyable. We hope that when the company grows, the staff, which is our most important and greatest asset, will also grow with us.


Supplier - Reliability

We strive to work with reliable suppliers to build long-term relationships based on product knowledge and quality in order to achieve profitable business operations. 

Social and Environmental Responsibility

We care for the individual an the environment throughout the entire value chain. We aim to eliminate our ecological imprint, to be an influential rolemodel, and to lead the market into healthy and sustainable growth, to make real impact for all our stakeholders.

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